According to VegNews, Miyokos’ upcoming cultured plant milk cottage cheese will contain 10 grams of plant-based protein per ½ cup serving, nearly as much as is found in the “real” thing. Those who attended the Natural Products Expo West convention in early March got an exclusive taste of the product. Vegan food influencer Ashley Wicka posted a video of her trying it on her TikTok account. She gave it a nine out of 10 rating and said it “blew [her] mind” for how close in flavor it was to traditional cottage cheese.

Unlike most vegan substitutes for dairy products, the secret ingredient in Miyokos’ new cottage cheese does not come from nuts, oats, or soy products. The brand told VegNews that watermelon seeds give the item its curd-like texture. These contain a protein called globulin, which is capable of coagulating plant-based milk. The recipe also includes sunflower seeds, and customers can expect to try it early next year.